Out with the Old...in with the New!
So 2010 is fast coming to a close and 2011 is coming equally as fast right around the corner. While the old year was overall a pretty good year, we're VERY excited in regards to how the start of the year is already shaping up. A personal friend of ours who is the owner of an Office Supply company has approached us about partnering with them to offer all their customers an opportunity to purchase our Adirondack Candles for their offices/work place. This is a market that we are not currently in, but which the major candle companies are in, in other areas. We are very excited about this new marketing niche and the potential expansion of Adirondack Candle Company candles into a bigger segment of the market.
I know the owner of this company personally...he's a long time personal friend who shares my Optimistic view of the world and business, has a very sharp business mind, has a great family who we're personal friends with, and who has a love for family and friends that I share and also admire. We're not only thrilled for this opportunity, but more importantly to do it with such a fine individual and company. We're honored that he thought of us and thought enough of our company to want our candles to be a part of his offering to his customers.
That's exciting....what's more exciting is to see what else the New Year will bring us. My belief is that if you are in a contant state of mind and being to accept and recieve good things, good things WILL happen to you. Some people believe good things happen to people because they are lucky...I'm of the belief that if you work hard enough, have great ethics, surround yourself with good people and positive energy....good things will come to you because you prepared yourself to allow it to happen. That's not luck, it's preperation and "stick-toitiviness"!
So, Happy New Year to all of you. We wish you a very Happy, and Safe New Year filled with many happy days. Eat right, exercise as much as you can, tell those around you how much you love them....oh, and keep enjoying our Adirondack Candle Company candles. We love making them for you...it's truly an honor!
Please share us with a friend, we'd sure appreciate it.
Have a Great Adirondack Day!
~your Adirondack Candle guy
Thursday, December 30, 2010
Wednesday, December 1, 2010
Candles for the World! (How it all started)
Wow....wouldn't that be a great opportunity for us at the Adirondack Candle Company. A very close friend often says that very same thought to us all the time...."Candles for the World"...how cool.
We have grown a lot since we first started making candles back in 1993. We started our business in 1994....but in reality we were busy trying to "figure out how to even do it" during 1993. Not too many people know how it all started....maybe we should share it with you. Pull up a comfortable chair and let me tell you how it all started.
Our twins, Mike and Christina, were only about 2 years old and literally running under our feet wherever we went in the house. In fact, our house was much, much smaller back then compared to what it is today. We only had a one story bungalow back then and the twins bedroom was literally only 8' x 9'. WOW!
So, back to our story....I'm a "do it yourself" kind of guy and I was rebuilding our kitchen (gutted right down to the studs and rebuilt from there)...and I thought "how hard could it be to make a candle?". You see...we really LOVED Yankee Candles back then....I know, I know...we really don't like to say those things, but back then...yea, we loved them. But...they sure were expensive and we couldn't afford them with the twins. So...I started the process. It took MONTHS to make them, test them, THROW THEM OUT...and start all over. In the end we succeeded and thought we had a good product. I thought of a name, then thought about it more....didn't really think it was that great, and went back to the drawing board. I didn't know where this whole process would take us...but if it got big (if you know me....I do dream big all the time!), I wanted the name to be something that "had legs" and could grow. There it was....the Adirondack Candle Company....I knew it in my heart that this could be a big company. I wanted it to be centered around something that I loved and then built it to reflect that vision, that feeling, that region....that brand.
With that, we marketed the product to 4 local stores, and they liked it....or maybe because they knew me that were just being kind....whatever the case, if we failed and they never reordered, well, at least we would have made back our initial investment and would not be out anything. We started with a $500 investment and would have broke even without a reorder....but as you know, that NEVER happened...they reordered and we grew from there.
I don't believe in failure...so truth be told I knew it wouldn't fail. I would just keep working it until it succeeded....that's what I do! We looked at old photo's recently and found one from the very start of the company...when we made them in our kitchen.....3 at a time. Yes...that's right...3 AT A TIME! Hahaha...too funny. The first year we "stocked" our product (Our inventory was 20 candles on a small shelf) we were thrilled when on Christmas Eve we sold the last one! We were sooooo proud. Now, we sell them by the thousands per year. Very cool!
So...we thank ALL OF YOU who have supported us and allowed us the priviledge of continuing to grow and bring you our "love in a jar" that we call the Adirondack Candle Company. The way we're going, and with a little luck...maybe it will be "Candles for the World" in the end!
Have a Great Adirondack Day!
your Adirondack Candle Guy~
We have grown a lot since we first started making candles back in 1993. We started our business in 1994....but in reality we were busy trying to "figure out how to even do it" during 1993. Not too many people know how it all started....maybe we should share it with you. Pull up a comfortable chair and let me tell you how it all started.
Our twins, Mike and Christina, were only about 2 years old and literally running under our feet wherever we went in the house. In fact, our house was much, much smaller back then compared to what it is today. We only had a one story bungalow back then and the twins bedroom was literally only 8' x 9'. WOW!
So, back to our story....I'm a "do it yourself" kind of guy and I was rebuilding our kitchen (gutted right down to the studs and rebuilt from there)...and I thought "how hard could it be to make a candle?". You see...we really LOVED Yankee Candles back then....I know, I know...we really don't like to say those things, but back then...yea, we loved them. But...they sure were expensive and we couldn't afford them with the twins. So...I started the process. It took MONTHS to make them, test them, THROW THEM OUT...and start all over. In the end we succeeded and thought we had a good product. I thought of a name, then thought about it more....didn't really think it was that great, and went back to the drawing board. I didn't know where this whole process would take us...but if it got big (if you know me....I do dream big all the time!), I wanted the name to be something that "had legs" and could grow. There it was....the Adirondack Candle Company....I knew it in my heart that this could be a big company. I wanted it to be centered around something that I loved and then built it to reflect that vision, that feeling, that region....that brand.
With that, we marketed the product to 4 local stores, and they liked it....or maybe because they knew me that were just being kind....whatever the case, if we failed and they never reordered, well, at least we would have made back our initial investment and would not be out anything. We started with a $500 investment and would have broke even without a reorder....but as you know, that NEVER happened...they reordered and we grew from there.
I don't believe in failure...so truth be told I knew it wouldn't fail. I would just keep working it until it succeeded....that's what I do! We looked at old photo's recently and found one from the very start of the company...when we made them in our kitchen.....3 at a time. Yes...that's right...3 AT A TIME! Hahaha...too funny. The first year we "stocked" our product (Our inventory was 20 candles on a small shelf) we were thrilled when on Christmas Eve we sold the last one! We were sooooo proud. Now, we sell them by the thousands per year. Very cool!
So...we thank ALL OF YOU who have supported us and allowed us the priviledge of continuing to grow and bring you our "love in a jar" that we call the Adirondack Candle Company. The way we're going, and with a little luck...maybe it will be "Candles for the World" in the end!
Have a Great Adirondack Day!
your Adirondack Candle Guy~
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